Ten years ago, poor Eircode, the unloved – the criticised – the misunderstood, was launched, to a fanfare of misinformation, fake-news and confusion – mainly perpetuated by vested interests. The Government did little to counter the ludicrous claims about this new Irish property-level postcode system, and the public feared another Irish white elephant.  

Rereading several of our posted articles, to recall the mood at the time, Eircode was clearly up against it.  

One piece was written to dispel the widespread misinformation, and another to promote the business benefits of this new code. 

Clearly, if you understood the design elements and the reasons behind them, Eircode offered a new and brilliant solution to Irish addressing. But criticism of the government was infinitely more newsworthy than technical discussions about new address systems, and the naysayers had the podium. 

So, from the politician who questioned its value for money to the transport lobbyist who called it “worthless”, “useless” and vowed their members would never use it, bow your heads in shame. Eircode has been a resounding success, and we are very proud to have been involved.  

Just a few headline stats since 2015: 

• Memorability: – 97% can recite their valid Eircode (from independent research carried out by Amarach in 2023) 

• Popularity: – Almost 200 Million look-ups for Eircodes on Finder website (Eircode) 

• Online Usage: – 88% of online shoppers include an Eircode in address (Autoaddress research 2025) 

If the detractors had won the day, and we had copied the UK areal postcode system, we may still be asking for directions with – “Is that the fourth house, after the field with the two horses?” 

Quaint but utterly inefficient.   

Bravo Eircode – They twisted your words. But the truth untangled them.